A summit meeting is a meeting of top-level executives, government representatives, or company leaders that aims to resolve issues and find solutions based on their goals and objectives. A summit can also be used to share valuable resources and information that will make a near and long-term impact.
According to the OED, a summit is defined as:
“A meeting of people in high office or rank, or a conference of such a gathering.”
It takes a lot of work to plan a successful event. That’s why it’s important to start with a clear purpose and an understanding of who your attendees will be. For example, if you’re hosting a virtual summit with C-Level leaders, you’ll want to focus on questions that will excite and compel them to participate in the discussions.
It’s also a good idea to provide attendees with downloadable slides, whitepapers, or videos of presentations that can help them take action after the summit is over. This will further establish your organization as a thought leader in the industry and create lasting value for your attendees. Lastly, make sure to include a call-to-action at the end of each presentation. Whether that’s signing up for your mailing list, registering for another event, or scheduling a demo call, an explicit CTA will ensure that your audience is engaged throughout the summit. In this way, you’ll reduce the number of people that leave during a break and improve your summit’s overall engagement rate.