News avoidance happens when people stop following the news because it feels too stressful, negative, or hard to follow. To fix that, the big news outlets are changing how they report and offer up new ways to stay in touch.
USA Today was one of the first big American newspaper brands to ditch dense, confusing text for bold headlines and visuals. Their clean and clear style has made them one of the most trusted and popular news sources in America. They’ve even branched out with podcasts like Studio IX and a push to cover local stories that matter in cities across the country.
Vox is a modern news brand that knows how to break complex stories down into easy, understandable chunks. They’ve built an audience around their quick updates on politics, technology (like AI ethics and augmented reality), and health, as well as longer-form explainers on complicated topics.
Bloomberg is a trusted name in business news, especially for those interested in the world of Wall Street. They’ve got a huge global readership thanks to their fast and clean approach to finance, tech, energy, and politics. They’ve also invested in podcasts and a live stream, to reach audiences where they are now.
PCMag has been doing tech blogging since before most of us knew what a blog was. Their loyal readership gets detailed specs and real advice about the best hardware and software. It’s also got a good eye for the latest trends in tech, which it shares in its annual buyer’s guides and monthly updates.