A news flash is a short item of breaking news that keeps your radio or television audience updated on current events. It can be local, national or international and can include a mix of hard and soft news. It is not the place to present opinion, but rather to convey facts about a particular topic.
A good newsflash lasts between one and three minutes. Its length forces you to skate over the details; only major stories belong in this type of article. It also means that it must be compelling and interesting. It should begin with a scene-setter lede, a descriptive anecdote that captures attention and entices listeners to delve deeper into the article – for example, “Eight California high school students with the same name pull off a witty stunt” or “Miracle rescuers pull a dog from a burning house.” It’s always a good idea to cite your sources in a newsflash, too.
The lead must be followed by a nut graph, which adds context and explains why the story matters to your audience. It should also be brief – 6-10 words, or less if possible – and must convey the most important information first.
As you wrap up the article, announce if the story will be developed at greater length in your midday or evening bulletin. This will entice listeners to tune in next time you have a newsflash. It’s also a great way to promote your newsroom’s work.