An exclusive report is news that is not shared with any other media outlet, essentially giving a single journalist or publication sole access to an important piece of information. This can help to generate significant buzz and interest, particularly if the story is something that has not previously been reported, such as a key business announcement, data that is being released for the first time, or a significant development in a case.
It is important to offer an exclusive well in advance of your desired publication date, in order to allow the journalists and media outlets ample time to research and craft quality stories. In doing so, you will also be able to establish a stronger rapport with the journalist and create an air of exclusivity around your story.
Ensure that the introduction of your report is clear and concise, piqueing curiosity and motivating readers to explore further. This is especially important in the case of a non-exclusive report, as a weak introduction can detract from the credibility of your article.
Make sure that the content in your report is accurate and up-to-date, and that you have included all relevant information from your research. Ensure that your report includes an appendix for supplementary material, such as detailed methodologies, survey questionnaires, or supporting documents. It is also important to include a discussion of any limitations or constraints that may have affected your findings or the overall accuracy of the report.